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  • Communicate during the launch of an organizational change

Communicate during the launch of an organizational change


Reduce resistance and build support for change.

You have been tasked with the role of communications on a project or a change. You are about to launch the change and you wish to engage with key stakeholders of the change you are making.communicate-change

You need to answer a few questions before you plan your communications.

  • What is the goal of this communication, at this stage of your change.
  • Who do you need to communicate to?
  • What are these stakeholders wanting to know?
  • What content do you need to communicate to different stakeholders in the process of your change?
  • How should you communicate to each of these stakeholders?

This communication is critical to launching a change or project. Effective communciation can help the project or change manager to:

Engage with key stakeholders of the change you are making, in order to create awareness and reduce resistance.

  • Get buy-in to a change.
  • Overcome resistance to change.
  • Get employees and managers excited about the benefits a change can bring to them.
  • Help employees and their managers to understand what is expected of them, and by when.

This guide shows you how to plan the communication during the launch of a project or change.

You will need to be logged in as a member to view this tool. If you are already a member, go to:

How to communicate during a launch of a change or project.

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